[E-rundbrief] Info 49 - Nicanor Perlas: Globalization, Post-Materialism, Threefolding

Matthias Reichl mareichl at ping.at
Mo Okt 27 01:03:54 CET 2003


E-Rundbrief - Info 49

Bad Ischl, 26.10.2003

Begegnungszentrum für aktive Gewaltlosigkeit
www.begegnungszentrum.at

=========================================

(Biographie - siehe Info 38!)

GLOBALIZATION, POST-MATERIALISM AND THREEFOLDING[1]

By Nicanor Perlas[2]

Abstract

       The September 11, 2001 terrorist attacks in New York and the Battle 
of Genoa in July 2001 in Italy captures the present power configuration of 
the world. Three worldviews are struggling for control over the future of 
the planet. These three worldviews are characterized and labeled, broadly, 
as Jihad, McWorld, and Civitas. McWorld is the world of the dominant 
materialistic modernity that governs the world. Jihad is the fundamentalist 
response of tradition, not just Islam, to McWorld. The world of Civitas is 
the world of post-materialism seeking a more spiritual approach, different 
from McWorld and Jihad, to world challenges.

       An elite form of globalization associated with McWorld has taken 
over the planet with disastrous consequences. This elite form of 
globalization is forcing humanity to ask fundamental questions about the 
nature and meaning of human existence, about societies and civilizations, 
and about the nature of nature and humanity's relationship with it. The 
questions of McWorld cannot be answered from the consciousness of McWorld 
nor Jihad. It requires a post-material consciousness, perspective and 
action to address the problems spawned by elite globalization today.

       Fortunately, there is a massive awakening throughout the world today 
in connection with a more spiritual approach and response to the challenge 
of McWorld.

       Ronald Inglehart documents the broad contours of this new awakening. 
Paul Ray details the identity dynamics in the construction of new 
identities within Civitas and the expression of these re-framed identities 
as the new social movements. Thus we see that these value shifts are not 
only active in the head. They also find behavioral and social expression in 
the world as new social movements and, ultimately, as civil society.

       With this development, postmaterialism has entered a new phase in 
its expression in the world. For the values may be there but, without the 
freeing of the spiritual energies latent in cultural life, the values of 
Civitas will remain unrealized in society. With the rebirth and activism of 
civil society, comes the effective liberation of cultural life from the 
domination of economic and political powers (and their media and academic 
allies in cultural life) driving elite globalization.

       The Battle of Seattle and the Battle of Genoa is understood in this 
way; that, from now on, it is no longer the economic and political 
institutions of McWorld, nor the cultural institutions of Jihad that will 
shape globalization. The cultural institutions of Civitas, expressed in its 
civil society, now also becomes its own effective force in world affairs 
and provides an alternative mode of cultural presence as compared with the 
fundamentalist culture of Jihad which aims to dominate society in its own 
way. Global civil society is now a third global force joining the state and 
the market in a tri-polar struggle for the future of the world.

       Jihad is the cultural equivalent of McWorld's economy. Both seek to 
dominate all aspects of social life, albeit in different ways. The civil 
society of Civitas seeks to avoid both these extremes. It recognizes the 
importance of the respective autonomy of culture, polity, and the economy 
and strives to find a meaningful integration of these different realms of 
society towards the attainment of comprehensive and authentic sustainable 
development.

       This activism of the global civil society of Civitas is resulting in 
introduction of a new social process potent enough to transform the elite 
globalization of McWorld. This process is threefolding. In essence, 
threefolding means the interaction of the three autonomous realms of 
society (culture, polity, and economy), through any of its three 
institutional powers or three key institutions (civil society, government, 
and business, respectively), to advocate for or to achieve genuine or 
comprehensive sustainable development.

       The paper provides an extensive discussion of the scope of 
threefolding, the kinds and phases of threefolding, its relationship to 
worlds of Jihad, Civitas and McWorld, and its tremendous potential for 
realizing the spiritual culture of Civitas in all realms of society.

       The paper concludes with a picture. As humanity enters into the 21st 
century, it finds itself engaged in a battle for three different kinds of 
future: the world of Jihad, McWorld, and Civitas. This is the battle among 
the fundamentalist world of Jihad, the materialistic globalization process 
of McWorld, and the new, post-modern spirituality of Civitas. No one can 
predict the outcome of this battle which will be intense. The outcome will 
depend to what extent humanity can wake up to its post-material potentials, 
incorporate the positive elements of Jihad and McWorld,  and consciously 
work with vigilance to attain the world of Civitas.

       o O o

The Setting

       Globalization, its nature and its direction, is one of the most 
contentious issues today. The conflict over globalization is not only 
philosophical and scientific, existing not only in the halls of academe and 
the universities. This conflict is writ large in the structure and dynamics 
of the world as different worldviews of globalization compete for the 
minds, hearts, and hands of billions of human beings throughout the planet.

       This conflict has deep relevance for the emerging discourse on 
modernity and post-materialism.[3] One of the contending worldviews that 
aim to shape globalization and the future of the earth is increasingly a 
post-materialist worldview, one that I call, Civitas, for reasons to be 
explained below. But beyond its deep and concrete relevance to the 
post-materialist discourse, we need to understand what is at stake in the 
conflict of worldviews that stirs the planet today. For what we envision, 
individually and globally, so we shall be.

September 11 and the Battle of Genoa

       Before the September 11, 2001 terrorist attack on New York City, one 
of the most debated events in world affairs was the tragic Battle of Genoa 
A little over two months before September 11, the Presidents and/or Prime 
Ministers of the powerful G-8 countries met in the Italian city of Genoa to 
discuss how to further advance their neo-liberal economic and materialistic 
version of modernity. They were surrounded by around three hundred thousand 
(300,000) activists who were protesting G-8 policies and initiatives in the 
world.

       The vast majority of the protestors was peaceful and espoused active 
non-violent resistance against G-8 policies and programs. However, the 
protests ended up in violence and a major tragedy. The Italian police shot 
and killed a young protestor. Millions watching the television were 
horrified to see how the police then ran their vehicle over the dead body 
of the young activist. The police said that a small group of violent 
anarchists provoked the police. Activists said the police, pretending to be 
activists, infiltrated the ranks of the protestors and provoked the 
violence themselves.[4]

       The Battle of Genoa was only one of a series of massive street 
demonstrations that have rocked the normally placid world of decision 
makers in such institutions as the World Economic Forum (WEF), the World 
Bank), the International Monetary Fund (IMF), the World Trade Organization 
(WTO), the Asian Development Bank (ADB), the UN Commission on Trade and 
Development (UNCTAD), and others. The world has seen the Battle of Seattle, 
the Battle of Washington DC, of Melbourne, of Prague, of Quebec, and other 
major cities in the different continents of the world.

       The tragedy of the Battle of Genoa merely emphasized the new phase 
that the debate over globalization had reached. Thousands of activists 
clearly sent a very powerful signal that they were ready to die for their 
values, for their version of a different planet, one that, among others, is 
more spiritual, free, just, equitable, sustainable, compassionate, and 
tolerant of cultural differences, and based on an economy of solidarity, 
instead of competition.

       Shortly thereafter, the tragedy of September 11 struck. Terrorists 
hijacked two airplanes and smashed them into the twin towers of the World 
Trade Center, symbol of American economic power. A related group of 
terrorists hijacked another plane and plowed it through the Pentagon, 
symbol of American political power. The attacks on these two icons of US 
economic and political power in the world killed over five thousand 
Americans. Shortly therefore, George W. Bush, Jr., President of the United 
States, declared war on terrorism all over the world.

       The September 11 tragedy surfaced another key front in the battle of 
worldviews that has engulfed the world. This time traditional and religious 
fundamentalism challenged the prevailing and dominant materialistic 
neo-liberal economic conception of modernity

Whose World: Jihad, McWorld, or Civitas?

       These two events, occurring almost simultaneously from the 
perspective of history, clearly illustrate the three world views and the 
attendant value systems that are waging "war" against each other for the 
future of the planet.[5]

       I must emphasize that these three worldviews have their own internal 
diversity within them. And that, also, in the case of one world view 
(Civitas), it is possible to find elements in the other world views that 
are of value to it. However, there is enough of a convergence on basic 
principles that one can characterize the different perspectives into the 
three world views that are now contending for the future of the planet.

       The September 11 tragedy dramatically displayed the fault lines 
between the world of "Jihad" and "McWorld". This is the clash between the 
world of tradition and religious fundamentalism versus the materialistic 
modernity of the world economy, respectively. Barber (1996) already pointed 
to the deep conflict between these two world views and approaches to the 
world.[6]

       "Jihad" refers to any worldview that would resist the onslaught of 
the modern global economy by reasserting the primacy of religious and 
indigenous traditions. In its resistance, "Jihad" often takes the form of 
"fundamentalism" where there is often a one-sided exposition and practice 
of tradition in its attempt to resist the modern world. Thus "Jihad", 
although it comes from the Islamic word for "holy war" is not only about 
fundamentalist Islam. It is also about fundamentalist Christianity, 
Hinduism, and so on. It refers to any form of fundamentalist reaction of 
the onslaught of the modern world economy. Because "Jihad" feels overly 
oppressed by modernity, it often feels the need to resort to violence to 
protect its world and to gain the attention of the world.

       McWorld refers to the worldview implicit in the modernity of 
neo-liberal economics and liberal democracy. The term, "McWorld" is derived 
from the MacDonald fast food outlets found in most countries in the world. 
However, the MacDonald food chain is only one of many such western economic 
powerhouses that dot the world, a symbol of McWorld. It is a powerful 
testimony to the success of McWorld and its neo-liberal materialistic 
worldview, before which the different civilizations and religions of the 
world must now bow before its power.

       McWorld is the world of Francis Fukuyama (The End of History) and 
Thomas Friedman (The Lexus and the Olive Tree)[7] There are many variations 
within this worldview. However they are inwardly unified in their radical 
belief in the reality of a competitive "free market" that can churn out 
endless and cheap products and services to satisfy the demands of 
hyper-consumerism that has been created by the billions of dollars of 
advertisements of the believers of this "free" market. They also believe 
that liberal democracy is the best form of governance despite widespread 
criticisms of its failure and the need to distinguish between formal and 
effective democracy.[8]

       The Battle of Genoa and its predecessor battles starting in the 
Battle of Seattle revealed the other major fault line in the battle of 
worldviews for the shape of tomorrow. This time it was the battle between 
McWorld and "Civitas". I derive the word "Civitas" from global "civil 
society" that has been active in the various battles against the forces of 
materialistic modernity in the past two and a half years and beyond.

       Civitas is the world view of tens of millions around the world who 
are alienated from both McWorld and Jihad. They see McWorld as the rough 
and tough world of social Darwinian competition where the rich get richer, 
the poor get poorer, the powerful more powerful, and the weak more 
oppressed. They have little faith in what they see as the mania for 
"economic growth"

       At the same time, Civitas is not attracted to the fundamentalist 
world of Jihad which they see as a repression of human individuality and 
freedom and as a return to the past which can no longer exist in a world of 
globalization dominated by transnational corporations and their elite 
partners in politics and culture.

       Civitas criticizes the many kinds of "undesirable forms of 
growth"[9] that accompany the economic growth of McWorld. The McWorld's 
form of globalization, from the perspective of Civitas, is "elite 
globalization"[10] which benefits a few and harms the many.

       They criticize McWorld for mass producing "ruthless" growth which 
increases the disparity between the rich and the poor. Ruthless growth 
means that the income of around 400 billionaires is equivalent to the 
income of around 3 billion of the worlds poor. Civitas criticizes the 
"jobless" growth in McWorld, where automation and the migration of 
factories to cheaper locations is displacing millions of workers.

       Civitas is also concerned about the "voiceless" growth in McWorld 
where governance and democracy in McWorld is declining at an alarming rate 
and where more and more citizens do not effectively participate in 
decisions that affect their future. Civitas criticizes the "rootless" 
growth of McWorld, where world culture is increasingly homogenized and more 
and more a reflection of the materialism of the West, especially of the 
USA. They do not believe with McWorld that the answer to the disappearance 
of over 700 indigenous peoples around the world due to modernization is to 
collect their genetic materials and store these in a human gene bank.[11]

       Civitas is alarmed with the "futureless" growth of McWorld, the 
rampant destruction of nature which increasingly threatens the future of 
humanity. Civitas is asking McWorld, for one of many examples, how it will 
solve the problem of global warming which is spawning weather destructive 
of human property and agriculture around the world.

       In place of McWorld's competitive neo-Darwinian economy, Civitas 
want to install an economy of solidarity or an economy of association. 
Instead of liberal democracy, they want to have true, effective, and direct 
democracy as the true means to achieve justice and equality in the planet. 
Instead of consumerist materialism, Civitas wants a more spiritual and free 
culture which respects the diversities of culture around the world.

       Civitas wants to develop a deeper and more sacred respect for the 
Earth, and not view it as mere resource that can used and disposed of in an 
unsustainable manner like McWorld. Civitas believes that the earth is a 
living being and should not be subject to military domination as intended 
in the Star Wars project of United States of America, whose elite powers 
are the prime animators of McWorld.

The Spiritual Challenge of McWorld's Elite Globalization

 From the post-materialist perspective of Civitas, there is an even deeper 
challenge coming from the elite globalization of McWorld. The current 
debate is not simply about perspectives and beliefs. It is about McWorld's 
total rejection of all previous spiritual understandings of the meaning of 
human existence, the human condition, and the very essence of nature. It is 
about the total transformation of the planet to a materialistic paradise 
(or nightmare, from the point of view of Civitas), devoid of any sacred 
dimension

       McWorld is taunting Civitas and Jihad. "Advance a more spiritual 
conception of nature, society, and the human being. If not, I will realize, 
before your very eyes, a world of genetically engineered nature, a cyborg 
humanity, and a society where human beings are reduced to the status of 
satiated and entertained animals."

       A cover issue[12] of Newsweek entitled "The Stem Cell Wars" is 
symptomatic of the future that McWorld wants to create and which Civitas is 
resisting with great effort. It is the battle of McWorld and Civitas over 
the embryo, over the future of the human being. It is a battle where, 
tactically, Jihad is joining forces with Civitas.

       Stem cells are those cells in the developing human embryo that have 
the potential to become different kinds of tissues - brain tissues, heart 
tissues, muscle tissues and so on.  McWorld sees the potential of stem 
cells for curing a range of illnesses through the replacement of damaged 
tissues with genetically engineered stem cell tissues. But Civitas says 
that McWorld medicine  is the beginning of a slippery slope where the human 
being is becoming a commodity. In the words of Jeremy Rifkin, quoted by 
Newsweek: "the child becomes the ultimate shopping experience in the post 
modern world."

       Civitas perceives itself as opposing a new kind of eugenics. It is 
no longer political eugenics like the one that the Nazi's practiced. For 
Civitas it is a kind of eugenics of the marketplace. Civitas sees that, 
piece by piece, the parents of the near future will be making decisions of 
what kind of genes their children will have. McWorld's biological science 
believes that phenotypic traits are totally encoded in the genes. So that 
genetic transfers can produce its corresponding phenotypic including 
behavioral expression.[13]

       In this "stem cell wars" we clearly see a battle of worldviews. 
McWorld says that the human being is just genetic material, and, therefore 
does not see ethical problems with the biotech procedure. "What's the 
ethical problem?!  The human being is just a biochemical machine. Its parts 
get worn out so we are merely replace it with spare parts derived from stem 
cells.  So what's the big deal?"

       Civitas, of course, will say. "No, human beings are not biochemical 
machines. They are spiritual beings which cannot be reduced to genetic 
sequences.

       There is a very interesting footnote in this battle. The apologist 
of McWorld, Francis Fukuyama, has written a more recent book. In the book, 
The End of History, Fukoyama wrote that humanity has now reached the end of 
history.  Why? The epochal battle between communism and capitalism is 
finished.  Capitalism and the liberal form of democracy won. There is no 
more history, because all of history was just a struggle between that, 
those social forms. This is a bit of a simplification of Fukuyama's view 
but this is it in essence.

       But in his recent work, Fukuyama re-adjusts his views. He admits 
that he has made a mistake. He writes that miscalculated the rapid 
evolutionary trajectory of gene technology. Specifically Fukuyama was 
concerned about the impacts of germline therapy in medicine. In germline 
genetic therapy, the traits achieved through genetic manipulation are 
transferred to the next generation.

       Fukuyama writes that he has made a mistake because the end of 
history will come from another arena of life. In essence he is concerned 
that the end of history is coming because, with genetic manipulation of the 
human being, it will be the end of human beings as we know them. With this 
radical transformation of the human being, then it will be the end of 
history as we conventionally know it. [14]

       This is a shocking statement from a prophet of the neo-liberal 
capitalist McWorld. For him the end of history would not come through 
capitalism as we understood it but it's going to become the end through 
biotechnological manipulation of the human being.  We will no longer have 
the human being as we understand what human being to be.

       So there is in humanity today a battle not only a battle of stem 
cells. What we are seeing is a battle for the very soul and spirit of humanity.

       For Civitas this is the essence of their whole challenge to the 
elite globalization of McWorld. They see that McWorld suppresses the true 
human spirit and individuality. They resist McWorld in the latter's attempt 
to banish the human spirit to a biochemical mechanical prison. Combined 
with the rights to patent human life[15], for Civitas, McWorld is imposing 
a high tech, modern form of slavery.

       It is clear that McWorld's elite globalization is issuing a 
spiritual challenge to humanity. In this particular case, it is asking the 
question: What does it mean to be a human being?  If Jihad or Civitas do 
not answer this question, at all the different levels in which this 
question has been answered by McWorld, then to that extent will we all 
slowly lose our humanity, including those who inhabit McWorld, in the 
process of elite globalization.

       We can apply a similar methodological examination of the other 
issues under debate among Jihad, McWorld and Civitas.

       What is society? What kind of society do we want?  Do we want a 
society dominated by economic forces that fuel the commodification of 
nature and human beings to be sold for a price? Or do we want an economy 
that's embedded in the larger more spiritual values of society?  Do we want 
to live in a society that has a just and sustainable economy of solidarity? 
Or do we want to live in a society that is a pure expression of the 
economic logic of neo-liberal capitalism which forces us to live in despair 
amidst the other kinds of undesirable growth that inevitably accompany it?

       What does it mean to inhabit a planet as humanity? What does it mean 
to have planetary consciousness?  Do we want, with Civitas, to develop an 
experience of the planet that nurtures our latent spiritual and 
compassionate potentials? Or do we want, with McWorld, to develop the means 
for the totalitarian control and militarization of outer space?

       Meanwhile, McWorld, courtesy of the US Department of Defense, is 
developing "Star Wars", its version of planetary consciousness. Star Wars 
is not about developing a consciousness of our full humanity. It is about 
"full spectrum dominance" of outer space and the planet. It is about 
control of "rogue states" and networks which are moving away in rebellion 
against the interests of McWorld. It is about using dozens of military 
technological innovations, including the use of massive laser guns 
stationed in outer space capable of destroying a pin-pointed target on the 
surface of the earth.[16]

       What is the nature of nature? Is there, as Civitas thinks, a sacred 
dimension to nature and deep relationship between the spirit in nature and 
the spirit in the human being? Or is nature, as McWorld sees it, simply raw 
material for its giant machines, material to extracted, pulverized, 
transformed, used and thrown away as waste and material to alter, clone and 
patent for profits? Is the vast web of nature simply a biochemical machine 
that produced its diversity of life forms through the survival of its 
fittest in the struggle for existence? Can the worldview of McWorld justify 
its attempt to re-engineer the genetic code of the biosphere on the basis 
of its fetish for materialistic, one-sided search for efficiency and profits?

       What is essential to realize is that, in all such questions, McWorld 
is forcing tradition-breaking, unprecedented materialistic answers to a 
world often powerless to resist its instruments of power.

       We are at the threshold of an utterly new world, one basically alien 
to human history and the human spirit. For McWorld is ready to move from 
the materialism of cognition to the materialism of the will and its 
technological projections. It is ready to speed up the process of 
exosomatic evolution where the human gradually externalizes itself into all 
kinds of technological artifacts. It is ready to remake human beings, 
nature, and society into its image of technological utopia where humanity 
is basically chained to a purely material existence devoid of any meaning 
and compassion. And this is and will continue to be labeled as "progress".

       McWorld's is actually digging the grave of traditional humanity. 
Even aspects of McWorld, which are blind to the coming technological utopia 
of cyborgs, nanotechnology, and genetically engineered nature, will enter 
the grave of civilization together with Jihad.[17] For McWorld cannot solve 
the problems created but its own framework and consciousness. Only those 
aspects of McWorld totally attuned to becoming part of cyborg humanity, 
dominated society, and engineered nature will not mind the mechanization of 
their soul and spirit.

       Nor can Jihad have the inner strength to put the genie of 
"instrumental reason" back into its technological bottle. For Jihad has not 
learnt to deal with egotistic individuality and its instrumental reason 
that now dominate the world. It will take the Civitas to usher in a 
different world and heal the shattering and destructive legacy of McWorld.

Civitas, Cultural Creatives, New Social Movements, and Civil Society

The emergence of Civitas reveals that there is a will to address the 
fundamental questions about human existence that McWorld is forcing the 
world to answer. So the question arises. Is there world of Civitas 
sustainable? Will it have lasting power in the face of the powerful 
challenges that McWorld is spewing into the world?

       Fortunately, the world of Civitas rides on the crest of a massive 
awakening throughout the planet. This spiritual awakening tens of millions 
of individuals has profound and creative responses to the urgent and 
threatening questions being asked by McWorld.

       On a broad level, Inglehart (1990) describes the emergence of 
post-materialistic values that indicate the unease of tens of millions of 
humanity over the direction that McWorld has taken.[18] However, at the 
level where values transform themselves to action, to an actual encounter 
of Civitas with McWorld, then the researches of Paul Ray on "cultural 
creatives" become crucial.

       Paul Ray and Sherry Andersen (2001) recently published their work on 
cultural creatives by a ground-breaking book of that title: Cultural 
Creatives; How 50 Million People Are Changing the World ". In this book, 
Ray and Andersen, on the basis of 15 years of research interviewing over a 
hundred thousand people, identified 50 million Americans who are "cultural 
creatives". From preliminary data in Europe, Ray says that there may be as 
many as 70 million or more cultural creatives in Europe.

       And why cultural creatives? Because the values of this group of 
individuals have helped shaped the social history of the United States and 
Europe. These values were not just privately held. Individuals who held 
these post-materialist values mobilized them, in many diverse ways, to 
change the world. So these were cultural values that became creative of and 
in the larger society.

       One central discovery of this book that is germane to this whole 
discourse on globalization and post-materialism is this. There is a very 
large overlap in the values structure of those cultural creatives involved 
in social movements and those active in the consciousness movements. 
Cultural creatives tend to become key participants and/or leaders in 
so-called new social movements.

       Cultural creatives have been and continue to be active in the 
various new social movements that have surfaced since the end of the Second 
World War. These new social movements include the civil rights movement, 
the environmental movement, the student movement, the women's movement, the 
anti-war movement, the New Age movement, the human potential movement, the 
anti-nuclear energy movement, the alternative health movement, the 
sustainable agriculture movement, the alternative development movement, the 
solidarity movement, the anti-elite globalization movement, and so on.

       There is an important characteristic of these new social movements 
(NSMs). They are all based on the reframing of existing dominant or 
received realities and new identities are constructed out this reframing of 
the world.

       In the environmental movement, for example, Rachel Carson, in Silent 
Spring, reframed the issue of pesticide pollution as an issue dealing with 
the death of nature.[19] Readers of her book who then became 
environmentalist reconstructed their identity on the basis of this 
framework of viewing nature.

       This process is the essence of activist understanding of 
post-materialistic consciousness. McWorld frames the world in a specific 
way. The activist in Civitas rejects this frame, constructs an alternative 
frame, and constitutes his or her identity within the context of that new 
frame. Individual activists and other activists interact in a similar way 
to construct a collective identity which is basically in opposition to 
McWorld. As this process continues to scale up, more and more individuals 
construct their identity along the lines of their alternative framework. 
Ultimately, the stage is reached wherein the various groups, with 
convergent identities, come together to form a new social movement. [20]

       Civitas, essentially, is made up of many social movements where 
various facets of McWorld have been re-framed and alternative modes of 
cognition and behavior, based on new identities, have been constructed. 
When this process of coming together is strong enough in a country or 
specific issue area, then we see the emergence of what we call, "civil 
society" or, in its global expression, "global civil society".

Civil Society as Third Global Power

It is at the level of global civil society that the culture of Civitas 
becomes visible as third global power. With the Battle of Seattle and 
thereafter, global civil society has joined the state and the market as one 
of the three global powers that now shape the world. [21]

       Let us recall the Battle of Seattle. At the end of the 20th century, 
news of this watershed event flashed around the world. The global media 
reported the dramatic details of an unusual confrontation to hundreds of 
millions of listeners and readers. Some immediately saw that the event was 
a global social earthquake of the highest magnitude. Others understood only 
gradually that the foundations of the world's social life had been shaken. 
Afterwards, important national and international gatherings would pay 
homage to the event, justifying their own visions, programs and activities 
in light of it.  This event continues to haunt those responsible for the 
most powerful version of materialistic modernity that has ever expressed 
itself on this planet. This historic event is now known as the "Battle of 
Seattle."

       Participants of the World Trade Organization (WTO) summit had 
arrived in Seattle confident to the point of complacency. Arriving along 
with them, however, were 50,000 demonstrators from all over the world and 
all walks of life, ready to offer well-organized, articulate resistance. By 
the waning moments of the last day of the WTO summit, as economic and 
government leaders from 135 countries tried desperately, but in vain to 
hammer out a new trade agreement, an unforgettable lesson had been etched 
in the psyches of the participants of the battle and the journalists who 
covered it.

       The lesson was this: the fate of the world would no longer be 
determined by a bi-polar power struggle between business or the private 
sector (especially large transnational corporations) and the governments of 
nation states. The WTO had reflected this bi-polar power structure to its 
very core. Now, a third global force had emerged with elemental strength to 
contest the monopoly of the two other powers (economics and politics) over 
the fate of the earth. The third force is global civil society.

       We now live in a tri-polar world where the forces, capacities, and 
resources to change the world are clustered in the hands of business, 
government, and global civil society. In many countries, cities and towns 
are also characterized by this constellation of forces. Three global powers 
are now determining the understanding and fate of burning social issues.

       Civil society understands that society as a whole has three realms: 
the economic, the political, and the cultural. It realizes that it dwells 
in the cultural realm just as naturally as business dwells in the economic 
realm and government dwells in the political realm. It sees that it can 
wield cultural power to achieve its ends just as effectively as governments 
wield political power and businesses wield economic power to achieve their 
ends.

       In Seattle, global civil society used cultural power to counterpoise 
principled cultural values against the narrow profit motive and economic 
power of many in the private sector and the control motive and political 
power of most government agencies. The outcome of the WTO talks was thus 
determined by civil society's advocacy for such fundamental values as 
freedom, justice, democracy, respect for nature, spirituality, fair trade, 
and human rightsespecially the rights of indigenous peoples and minorities.

       The Battle of Seattle, during its time, was the latest and most 
prominent expression of an ongoing global struggle that has become more and 
more visible in the past several years before the event. Previous to 
Seattle, global civil society had, through well targeted consumer boycotts, 
neutralized the operations of selected transnational corporations. Pepsi, 
for example, had to withdraw from Myanmar after students in the United 
States called for a global boycott of Pepsi. Similarly, global civil 
society had defeated the secret plans of the Organization for Economic 
Cooperation and Development (OECD), the club of rich governments of the 
world, to have a Multilateral Agreement on Investments (MAI). This MAI was 
to have been even more powerful than the WTO Agreement and would have 
conferred on transnational corporations tremendous powers over nation states.

       The battles, before and after Seattle, are about globalization and 
the global powers that are contending to shape it. The outcome of these 
struggles will determine how globalization will unfold on the earth in the 
coming decades of the 21st century.

Threefolding and the Realization of the Civitas World

McWorld's worldview and values permeate the economic, political, and 
cultural realms of the societies that it influences. If Civitas wants to 
achieve a similar expression in the world, it must come to grips with the 
expression of its worldview and values in the cultural, political, and 
economic realm of societies around the planet without collapsing the three 
realms of society into one.

       In McWorld, the economy strives to subjugate polity and culture to 
its own ends. In Jihad, culture strives to achieve external control over 
the economy and polity. In Civitas, there is a healthy respect for the 
autonomous but interactive and mutually dependent realms of society and, 
therefore, Civitas tries to harmonize these three in pursuit of sustainable 
and human development.

       To achieve this, Civitas has to use a transformative social process, 
one that is potent enough to transform elite globalization of McWorld into 
its image of comprehensive sustainable development. Civitas has, in fact, 
found this potent social transformative approach. It is a process that goes 
by the name of social threefolding. And in achieving this, Civitas relies 
on its vibrant culture, expressed in global civil society, to start the 
process moving.

       In social threefolding, individuals, active in the realms of the 
three major powers of the worldbusiness, government and civil society, come 
together, where appropriate, and mobilize their unique economic, political 
and cultural perspectives, talents, and resources to create a vastly 
different and more beneficial kind of globalization. However, as seen in 
the case of the Battle of Seattle and Genoa, the possibility of this coming 
together, unfortunately,  often has to be preceded by the confrontation of 
the global civil society of Civitas with the governmental and market powers 
of McWorld.

       To fully appreciate threefolding, we need to understand further why 
our world is now tri-polar in a number of ways. Initially we saw, there are 
now three contending powers that reside in the worldglobal civil society, 
government, and business.

       But there is something else that makes our world tri-polar.  It is 
now tri-polar because global civil society has now enabled culture to 
emerge with enough force to actual countervail the power of the economy and 
polity. Though its emergence, civil society also simultaneously gives 
birth, consciously or not, to cultural life as an autonomous realm within 
larger society. Without the autonomy of cultural life, vis a vis the state 
and the market, it is not possible to have a socially transformative 
expression of the post-materialist world of Civitas.

       Therefore it is important to realize that the emergence of global 
civil society not only means the emergence of a third global force that has 
joined the state and the market in their attempt to shape the world. It 
also means that, with global civil society, the free and spiritual cultural 
life of humanity, connected with Civitas, has now freed itself from the 
domination of McWorld's political and economic dynamics. Therefore we now 
need to connect, with more rigor, the three global institutional powers 
(government, business, and civil society) with the three realms of society 
(polity, economy, and culture) if we want to know how Civitas can actually 
successfully contend with both McWorld and Jihad for the future of the world.

       From social science, we learn that there are three realms in social 
life or three subsystems in societycultural, political, and economic.  The 
interactions of these three realms determine what kind of social life or 
society we have. We live in a healthy society if the three realms mutually 
recognize and support each other and develop their initiatives with 
awareness of their potential impacts on the other realms. We live in an 
unhealthy society if one realm dominates and tries to subjugate the others. 
For example, in that destructive form of globalization of McWorld which we 
call "elite" or "corporate globalization," one sphere of society, the 
economic, dominates over the justified concerns of the political and 
cultural realms. In addition, economic and political institutions, in 
general, have only a vague understanding and appreciation of culture and 
the role it plays in social life.

       Businesses as institutions derive their force from their work, 
destructive or otherwise, in the economy. Their natural habitat is the 
economy. Governments as institutions gain their power, legitimate or not, 
from political life. They naturally inhabit the realm of polity. And the 
institutions of civil society derive their strength, deserved or not, from 
their defense and articulation of the worldviews and values of cultural 
life. Their natural habitat is culture. Businesses have economic power. 
Governments have political power. And civil society organizations have 
cultural power. None has a monopoly of power.

          This is the reason why we can now say that civil society, 
government, and business are the three key institutions of social life. 
Each of these powerful institutions has the potential to "represent," in 
its own way, the realm of society from which each is activecivil society 
represents culture; government represents polity; and business, the economy.

          The three institutions may be "institutional powers of a 
tri-polar world," but they are not necessarily aware what social realms 
actually constitute this "tri-polar" world. Nor do the institutional powers 
necessarily know which social realms they inhabit and have affinity with. 
They may only be aware of their opposition to each other and not 
necessarily whether they come from the economy, polity, or culture.

          For example, if a civil society activist thinks that civil 
society belongs to the political realm, then this indicates a usage 
reminiscent of being an "institutional power" in a tri-polar world. Civil 
society, in this case, is merely aware of its power but not which social 
realm it comes from. Or worse, none of the three may think that the 
cultural realm is of any importance and all three would therefore prefer to 
inhabit either the political or economic realms only.

          The term key institutions of social life, on the other hand, 
implies that the actors within these institutions have a definite and clear 
idea as to what the three social realms are and which one their institution 
belongs to. Business, for example, is aware that the three social realms 
are economy, polity and culture and that its realm is the economy.

          In terms of time sequence, it is normal for civil society and the 
other institutions to be aware first that they are an institutional power 
in a tri-polar world. Later on, they become aware that they are key 
institutions of social life. And, as we shall see, this makes a big 
difference in societal transformation and evolution, in general, and in 
threefolding, in particular.

       We can now understand how the different worlds work. Civitas, Jihad, 
and McWorld would like to organize there three realms of society in their 
own way. They organize culture, polity, and the economy to fully express 
its post-materialist, or traditional, or materialistic modern worldviews 
and values. The different worlds of Civitas, Jihad, and McWorld are 
different ways of aligning culture, polity, and the economy in a society to 
ensure their alignment with the worldviews and values inherent in their own 
worlds. When these three worlds clash, their conflict often begins at the 
level of culture and then gradually spreads to the other realms of society, 
to a struggle over the economic and political direction of the world.

Operational Considerations in Social Threefolding

Generally speaking, threefolding means the autonomous interaction of the 
three realms of society, through any of its three institutional powers or 
three key institutions, to advocate for or to achieve genuine or 
comprehensive sustainable development.

       Conventional sustainable development often just means 
environmentally sound economic development, which entails the almost 
impossible attempt to make McWorld's neo-liberal economic models of 
development compatible with the environmental concerns of Civitas. Granted 
that this attempt is doable, success is highly unlikely because of 
structural defects in neo-liberal economic theory. This synthesis is still 
not enough and is too narrow. Often business concerns dominate the 
discourse on conventional "sustainable development."

       Comprehensive sustainable development of Civitas, on the other hand, 
starts with the premise that there are three key institutions that 
represent the three realms of society, and thereby potentially the 
wholeness of social life. These three realms will bring perspectives 
appropriate to the realm to which they belong. Business will bring economic 
concerns. Government will bring political concerns. Civil society will 
bring cultural, social, ecological, human, and spiritual concerns. 
Comprehensive sustainable development therefore considers seven dimensions 
of development: economic, political, cultural, social, ecological, human, 
and spiritual.

       Because of this requirement for a more comprehensive conception of 
development, threefolding succeeds more easily when the cultural creatives 
in the civil society of Civitas meet the cultural creatives in the business 
and government institutions of McWorld.[22] There is inherent understanding 
at the level of worldviews and values, thereby facilitating the development 
of trust and mutual respect. However, in the battle of ideas, the civil 
society of Civitas often faces the governments and businesses of McWorld in 
threefolding efforts.

Two Aspects of Threefolding: Process and Substance

Having clarified the general idea of threefolding, we can now focus on an 
important related aspect of threefolding: the connection between 
threefolding process and threefolding substance.

       The autonomous interaction of the three institutions (process) is 
just a means to the end of genuine or comprehensive sustainable development 
(substance). No abstract program (substance) can be created by any one 
institution of society. In threefolding, the concrete program is created in 
conflict, dialogue, or partnership, that is, in active processes between 
the three institutions of society. Out of these processes will come the 
concrete measures needed to achieve genuine or comprehensive sustainable 
development.

       Threefolding is first and foremost a social process. Out of this 
social process, the substance of threefolding emerges. Without a genuine 
threefolding process, there can be no authentic threefolding substance. 
This is the reason why the term, threefolding, is used in an active sense 
denoting a process, a social activity, not a finished social product.

       A threefolding process is complete and authentic if there is 
meaningful and true participation by all three key institutions of society, 
all of which are aware of the social realm from which they come. A 
multi-stakeholder process is not necessarily a threefolding process, since 
all three key institutions are not always represented in such a process. 
There can even be a multi-stakeholder process whose participants belong to 
various sectors of the same realmgovernment, for instance, or business. But 
this is not a threefolding process, because all three key institutions are 
not represented. The very term multi-stakeholder leads to fuzziness and an 
unhealthy mixing of the representatives of the different realms of society.

       In threefolding, substance is complete if the different dimensions 
of development are present. As we have seen, business brings in the 
economic dimension. Governments bring in the political dimension of 
development. And civil society brings in the cultural, social, ecological, 
human, and spiritual dimensions of development. Of course, all the 
dimensions of development cannot be achieved in the very beginning. But 
they must be consciously taken into account in the process and substance of 
threefolding.

Kinds of and Stages in Threefolding

Threefolding cannot manifest in a complete way during its first appearance 
in social life. There are different kinds of threefolding and there are 
different stages through which authentic threefolding will have to pass. 
Threefolding, like a human being, passes through the stages of childhood, 
adolescence, and adulthood and therefore the actual concrete manifestations 
of threefolding can vary with time and place, depending on the actual 
conditions of social life.

       According to this analogy, advanced threefolding (adult phase) will 
have to first pass through two earlier phases: de facto threefolding 
(childhood phase) and conscious threefolding (adolescent phase).

De facto threefolding results when one of the three global institutional 
powers asserts its autonomy and defends its realm from perceived or real 
invasions from the two other powers and realms of society. In recent 
history, de facto threefolding initiatives came almost exclusively from 
civil society. In the past decade, the civil society of Civitas has been 
defending the cultural realm from the increasingly totalitarian tendencies 
of McWorld's various governments and businesses as well as Jihad's cultural 
totalitarianism. In any region, country, or global arena where civil 
society successfully asserts its autonomy, de facto threefolding emerges.

       In de facto threefolding, civil society is in a critical and often 
"rejectionist" mode. The Battle of Seattle is one of the best examples of 
de facto threefolding.

       While de facto threefolding may not be perfect, it is, however, an 
important sign that a real possibility for threefolding has emerged and 
that there are inherent possibilities in the situation that can be 
harnessed for the greater ends of humanity. Furthermore, de facto 
threefolding is often a first necessary step for Civitas, especially in 
situations where McWorld governments and businesses are often too full of 
their political and economic power to genuinely listen and do something 
about the concerns of Civitas.

Conscious threefolding results when the three institutional powers 
recognize that society has three realms and that they themselves are the 
three key institutions of these three social realms. In conscious 
threefolding, the three key institutions are aware that they have 
consciously entered into a social process that mobilizes the unique 
perspectives, strengths, resources and capacities of the cultural, 
political, and economic realms of society. The three key institutions know 
that, in conscious threefolding, they place their respective talents 
towards the pursuit of comprehensive sustainable development, balancing 
economic, political, and cultural, social, ecological, human, and spiritual 
imperatives of development.

       The substance of conscious threefolding will increasingly include 
consideration of the seven dimensions of development. Politics and 
economics will remain as important considerations. But increasingly 
ecological, social, cultural, human and spiritual considerations will enter 
into the program details of comprehensive sustainable development efforts.

       In conscious threefolding, civil society is in a critical engagement 
mode. Philippine Agenda 21 (PA21) is an exemplar of conscious threefolding 
at work. PA21 articulates a conscious threefolding image of society and has 
an understanding of the three key institutions of society and the realms 
from which they are active in. Civitas in the Philippines, through its 
civil society, convinced the McWorld government of the Philippines to 
officially adopt PA21 as its framework of sustainable development for the 
country.

       The slow and uneven implementation of PA21, however, is an object 
lesson of what can happen when the worldview of Civitas tries to find 
expression in the governments and businesses of McWorld. Most of the 
agencies of the McWorld government in the Philippines actively or passively 
resist PA21even if there are several directives from the Office of the 
President to mainstream PA21. The few in McWorld government or business 
that see the value of PA21 have conceptual and operational difficulties in 
translating PA21 in action.

       Increasingly, however, civil society in the Philippines are starting 
to undertake pro-active actions to make the Civitas worldview in PA21 into 
a reality. Essentially the strategy is to strengthen the presence of 
Civitas in culture, polity, and the economy and then create conscious 
threefolding partnerships between these Civitas institutions in the three 
realms of society. Or, as an alternative, the strategy is to find cultural 
creatives with enough decision-making power in the three realms of society 
and create threefolding partnerships among them.[23]

       Conscious threefolding is more difficult to achieve than de facto 
threefolding. "Rejectionists" within Civitas civil society, whose identity 
is deeply defined by the protest mode, do not want to have anything to do 
with business and government institutions of McWorld.

       Similarly even "Critical engagers" within the civil society of 
Civitas are hesitant to engage in conscious threefolding because they have 
to discern whether the "tri-sector partnerships" proffered by government 
and business are opportunities for transforming McWorld or traps by McWorld 
to co-opt civil society to its mode of working. The United Nations, the 
World Bank and other such McWorld organizations are now launching 
initiatives to solve poverty and other social issues using the tri-sector 
partnership approach. Civil society of Civitas has to judge these proposals 
one by one to determine the authenticity of these efforts in wanting to 
achieve a better world.

Advanced threefolding is the adult phase of threefolding viewed from a 
developmental or evolutionary perspective. In advanced threefolding, mutual 
trust and respect are established and institutionalized, something that 
still has to be continuously worked for in conscious threefolding. In 
advanced threefolding, the substance of the different realms represented by 
the three key institutions is so well understood that creative, albeit 
radical new initiatives start to increasingly determine the substance of 
the threefolding process.

       For example, in conscious threefolding, many aspects of McWorld's 
neo-liberal economics will still be active in the debates on threefolding 
substance. And the same will be true with many conventional approaches to 
governance. In advanced threefolding, only true empirical discoveries of 
neo-liberal economics will be retained, and these will be placed within the 
context of an economics of solidarity or associative economics and not an 
economics of competition that are characteristic of Civitas. Thus the 
concept of an open market will be retained, but price and profits as 
signals for economic decision-making will be removed from their central 
position. Instead, price and profits will be among the considerations for 
economic associations as they try to ensure that the human needs of all are 
adequately satisfied by the economic system.

       In advanced threefolding, process concerns are mostly understood, 
implemented, and institutionalized. Thus advanced threefolding is 
preoccupied with mobilizing threefolding processes to further elaborate and 
implement advanced threefolding substance.

       One test for entry into the phase of advanced threefolding is 
whether the government of McWorld voluntarily removes its control over 
education, which is the responsibility of the cultural realm. Another test 
is whether businesses of McWorld stop the commodification of labor and stop 
speaking of "labor markets," as if the work capacities of human beings were 
just like dead commodities to be bought and sold in the market and subject 
to the "law" of supply and demand.

       A further test, a tough one indeed, is whether nature, including 
land, is no longer commodified in the economic system of McWorld. Instead, 
in advanced threefolding, the far-reaching vision of land trusts as 
advocated by Civitas is understood and implemented on a wide scale.

       In advanced threefolding, civil society is not only critically 
engaged. Its role and task is widely recognized and institutionalized by 
Civitas, McWorld, and Jihad. Increasingly the worldviews and values of 
Civitas begin to provide the framework context for integrating whatever 
worldview elements and values of McWorld and Jihad can be harnessed for 
comprehensive sustainable development

       Because of this, for example, gift money from surplus of the McWorld 
economy, goes directly to civil society as a right, not out of the 
arbitrary kindness of business institutions. Both business and government 
of McWorld and Jihad fully understand and appreciate the role of civil 
society in, among others things, the formation of social, human, and 
ecological capital that is so essential for the continued vitality of both 
business and government.

       In the end it may be that it would be impossible for key aspects of 
McWorld and Jihad's culture, polity, and economy to integrate with those of 
Civitas. However, it is part of the inherent worldview and values of 
Civitas to be inclusive and respectful of diversity and, therefore, attempt 
to harmonize conflicting situations within a larger unifying context.

Kinds of Threefolding Not Mutually Exclusive

There is no inherent conflict between the three different kinds of 
threefolding. De facto threefolding is an essential task of civil society. 
Just as, without a child, there would be no adolescent; without de facto 
threefolding, conscious threefolding cannot take place. Existing business, 
government and cultural powers of McWorld and Jihad often have to be forced 
to yield the cultural space that they long to occupy. These political, 
economic and cultural powers often need to be awakened by a demonstration 
of the cultural power of Civitas in order to appreciate the reality of 
civil society and the free cultural realm.

       Even when conscious threefolding is being undertaken, de facto 
threefolding often still needs to take place and is taking place. Because 
institutions are inhabited by people, there are such things as 
institutional habits. And problematic institutional habits often die hard 
and need to be countered by the activism of civil society.

       Similarly, when de facto threefolding has been achieved, it is 
important to try to work towards conscious threefolding, where appropriate. 
For no amount of de facto threefolding can create a new world that moves 
towards the comprehensive sustainable development of Civitas. There has to 
be a genuine understanding that there are three realms in society and that 
none of the key institutions can dominate the other whether in McWorld, 
Jihad, and especially in Civitas. This understanding is fundamental to 
conscious threefolding and, in turn, the pursuit of comprehensive 
sustainable development. Only conscious threefolding has the power to truly 
shape globalization away from elite globalization and towards comprehensive 
sustainable development.

       Again, the maturing process is similar to that of a child. He or she 
must pass on to the adolescent phase and not want to remain in the phase of 
childhood. Otherwise, all kinds of psychological pathologies manifest 
themselves and the child cannot fully mature as a productive, loving, and 
creative adult

Table 1 summarizes the similarities and differences of the kinds of, and 
phases in, threefolding.
Table 1. Characteristics of the different types of threefolding

Characteristic

De Facto

Conscious

Advanced

Autonomy of culture established, consciously or unconsciously.

Yes

Yes

Yes

Consciously recognizes the 3 realms of society.

No

Yes

Yes

Consciously recognizes the 3 key institutions in the 3 realms of society.

No

Yes

Yes

Consciously includes the substance of the 3 realms although not completely 
harmonized.

No

Yes

Yes

Consciously alters substance of 3 realms towards comprehensive sustainable 
dev't. Substance of 3 realms finally harmonized.

No

No

Yes

Threefolding As Permanent Revolution in the Creation of a New World

       Threefolding is a permanent revolution because the citizens of 
society are mobilized actively in the three realms to restructure the mode 
of operations so as to create a better and newer world. Threefolding is a 
balanced way to bring about social structural change through healing and 
social wholeness instead of an undirected or totalitarian destruction or 
control of society.

       Threefolding brings in an integral and holistic approach to the 
process and substance of development. As a social process, threefolding can 
either initially increase conflict but ultimate harmonize the fault lines 
between the three global forces that inhabit the tri-polar world. The 
quality of the social interaction of the three global forcesnow understood 
in threefolding as the three key institutions of social lifewill determine 
the directions of globalization and whether or not this interaction will be 
able to resolve the burning social issues of our times and those of the 
generations to come.

The Future of Planet Earth

       As humanity enters into the 21st century, it finds itself engaged in 
a battle for three different kinds of future: the world of McWorld, Jihad, 
and Civitas.

       McWorld's materialistic modernity is rushing towards the creation of 
the human cyborg, genetically engineered nature and a world dominated by a 
few superpowers with weapons of mass destruction. Jihad fundamentalism, 
whether Muslim, Christian, Hindu, or whatever, is appalled by this utter 
neglect of the sacred traditions of humanity but spawns of its breed of 
violence and intolerance.

       In this struggle joins the post-modern spirituality of Civitas. 
Jihad views Civitas as inconsequential. The real battle is with McWorld.

       For McWorld, the battle is with both Jihad and Civitas. Both stand 
in the way of world conquest. McWorld has launched an all out war against 
the terrorist aspects of Jihad. In this way, McWorld unsuccessfully tried 
to characterize the civil society of Civitas as identical with the 
terrorist groups of Jihad. As an alternative, McWorld seeks to co-opt and 
incorporate the vital aspects of Civitas and nuance its culture, polity, 
and economy with trappings of Civitas.

       Civitas is engaged in a struggle with both Jihad and McWorld. As a 
first stage, Civitas, through its civil society, resists the aggressions of 
McWorld and Jihad and establishes cultural spaces for it to flourish. Once 
achieved, it seeks to win over elements of Jihad and McWorld to its new 
conception of society and the different possibilities for culture, polity, 
and economy within Civitas society. The convening by Civitas of its World 
Social Forum as a direct challenge to the World Economic Forum of McWorld 
is a signal to both Jihad and McWorld that Civitas is not only about 
opposition. It is also about alternatives, a more human and spiritual 
approach to globalization and the shaping of societies.[24]

       In this process, Civitas will need to draw deeper on its inner 
resources, which is the basis of its strength. Civitas understands the 
force of its presence is intimately connected with its more advanced 
capacity to construct newer and more meaningful identities for humanity.

       But Civitas cannot be a preacher in this regard. It must undertake 
the painful inner journey necessary to construct new social identities for 
a world torn between Jihad's rigid dogmatism of tradition and the exuberant 
and destructive materialism of McWorld. Civitas knows that amidst the 
thousands of artificial identities that are possible in the global village 
of cyberspace, the individual has to encounter its own spirit. If not, then 
the identity of that individual will be fused with the artificial 
identities of McWorld and the fundamentalist identity of Jihad.

       Civitas does not have the institutional control of governments and 
businesses that Jihad and McWorld have. However, it is tapped into the 
power of the free human spirit and the latter's capabilities to construct a 
different world. Civitas knows, in this regard, a deep irony embedded in 
the process of elite globalization. It realizes that, at this very point in 
the history of humanity when McWorld's elite globalization has 
launched  the most powerful attack on the human spirit, that just at this 
very point, the human spirit can globalize itself and re-shape elite 
globalization.

       Through civil society, Civitas has the power to mobilize the 
spiritual values of tens of millions of individuals around the world, 
spiritual values won through inner struggles and pain. Through social 
threefolding, Civitas can mobilize its civil society to be a force not only 
of for the liberation of the cultural spaces of societies, but also a force 
for mobilizing strategic allies in governments and business, and, together, 
to create a new world from out of the delegitimized sheaths of McWorld and 
Jihad.

       No one can predict the outcome of this battle which will be intense. 
The outcome will depend to what extent humanity can wake up to its 
post-material potentials, incorporate the positive elements of Jihad and 
McWorld,  and consciously work with vigilance to attain the world of Civitas.
Posted September 26, 2002


[1] This article will appear in Volume 6 of the series on Post-Materialism 
edited by Roland Banedikter and published by Passagen Publishing House, 
based in Vienna, Austria.

[2] Nicanor Perlas is President of the Center for Alternative Development 
Initiatives (CADI) (www.cadi.ph) based in Metro Manila, Philippines. He is 
also co-convener of the Global Network on Social Threefolding (GlobeNet3) 
which has members and partners in the different continents of the world. He 
is author over a 100 articles, monographs, and books including Shaping 
Globalization: Civil Society, Cultural Power, and Threefolding which has 
been translated into over 7 languages. Nicanor Perlas can be contacted at 
cadi at info.com.ph.

[3] See, for example, the series of volumes on post-materialism edited by 
Roland Benedikter for Passagen Publishing House based in Vienna, Austria.

[4] http://italy.indymedia.org/

[5] As Welzel, Inglehart and Klingernann (2002) point out, this worldview 
differentiation does not necessarily conflict with the civilizational 
differentiation of the world. Welzel, C., Inglehart, R. and Klingernann, 
H-D. 2002. Human Development as a Theory of Social Change: A Cross-Cultural 
Perspective. Obtainable through the Internet.

[6] Barber, Benjamin R.. 1996. Jihad vs. McWorld: How Globalism and 
Tribalism Are Reshaping the World.  New York: Ballantine Books.

[7] Fukuyama, Francis.  1993. The End of History and The Last Man New York: 
Free Press. Friedman, Thomas. 1999. The Lexus and the Olive Tree: 
Understanding Globalization. New York Farrar, Straus, and Giroux

[8] See, for example, Habermas, Jurgen. 2001. The Postnational . 
Constellation: Political Essays. Cambridge, Mass.: The MIT Press.

[9] The forthcoming description of the different undesirable forms of 
growth is taken from the UNDP Human Development Report for 1996 which is a 
ground-breaking empirical study of the human, social, and ecological 
impacts of neo-liberal capitalism around the world.

[10] See Perlas, N. 2001. Shaping Globalization: Civil Society, Cultural 
Power, and Threefolding. 2nd Edition. Metro Manila: Center for Alternative 
Development Initiatives and Saratoga Springs, New York: Global Network for 
Social Threefolding.. Factual details which follow are found in this book.

[11] See http://www.rafi.org/text/txt_article.asp?newsid=148.

[12] This is the July 9, 2001 issue of Newsweek.

[13] For a quick overview on genes and behavior, see 
http://www.stormwind.com/common/genbehav.htoml and related sites.

[14] Fukuyama, Francis. 1999. The Great Disruption: Human Nature and the 
Reconstitution of Social Order. New York: The Free Press

[15] The ominous legal beginnings of this journey towards the 
commodification of the human being can be found in Article 27 of the TRIPS, 
the Trade Related Intellectual Property Rights Agreement which forms part 
of a number of agreements contained in the World Trade Organization.

[16] See the over two dozen articles and newsclips contained in, Protecting 
the Heavens from War; Preserving the Sanctity of Space, A Briefing Guide. 
Prepared by the Global Security Institute for a Conference on the "Future 
of Space: Weaponization or Cooperation", December 1, 2001.

[17] Joy, Bill. 2000. "Why The Future Doesn't Need Us", Wired.  6 August 
2000. URL. http://www.wired.com/wired/archive/8.04/joy.html.  This article 
easily became the most debated article in the history of Wired magazine. It 
generated thousands of comments.

[18] Inglehart, Ronald. 1990. Culture Shift in Advanced Industrial 
Societies. Princeton University Press. See also Ioannis Kyvelidis 2000. 
Measuring Post-materialism in Post-Socialist Societies.  European 
Integration online Papers (EIoP) Vol. 5 (2001) N° 2; 
http://eiop.or.at/eiop/texte/2001-002a.htm:

[19] Carson, Rachel. 1962. Silent Spring. Boston: Houghton Mifflin Company

[20] Among dozens of references in this active field of research and 
discourse, see New Social Movements: From Ideology to Identity. 1994. 
Larana, E., Johnston, H. and Joseph Gusfield (eds.).Philadelphia: Temple 
University Press. Melucci, Alberto. 1989. Nomads of the Present: Social 
Movements and Individual Needs in Contemporary Society. Philadelphia: 
Temple University Press. Snow, David. 1992. "Master Frames and Cycles of 
Protest". In Frontiers in Social Movement Theory. Edited by Aldon D. Morris 
and Carol McClurg Mueller, pp. 133-155. New Haven: Yale University Press.

[21] See Perlas, N. 2001. Shaping Globalization, op.cit., for detailed 
references to the Battle of Seattle, related events, and related analysis.

[22] Most of the cultural creatives are found in civil society. However, an 
increasing number of either starting their own businesses or are joining 
businesses which they view as having the potential to move towards Civitas. 
A smaller number of cultural creatives are also found in the governments of 
McWorld. They, together with cultural creatives in conventional McWorld 
businesses, are faced with the more difficult task of trying to achieve 
change from within.

[23] More details on PA21 can be found in Perlas, N. 2001. Shaping 
Globalization: Civil Society, Cultural Power, and Threefolding. Metro 
Manila: CADI and GlobeNet3 and Perlas, N et al. 1999. PA21 Handbook. Metro 
Manila: CADI.

[24] The World Economic Forum (WEF) meets annually starting the end of 
January in Davos, Switzerland. In 2002, the WEF met in New York to ponder 
on the global implications of the September 11 terrorist attacks on the 
United States. Simultaneously, the Social Economic Forum met in Porto 
Alegre, Brazil, to demonstrate that "Another World is Necessary", "Another 
World is Possible". For a glimpse of some aspects of the Porto Alegre 
perspective, see, International Forum on Globalization. 2002. A Better 
World Is Possible! Alternatives to Economic Globalization. Report Summary. 
San Francisco: International Forum on Globalization.


GlobeNet3 Global Secretariat
Unit 718 CityLand MegaPlaza
Ortigas, Pasig City, PHILIPPINES
Tel: +63-2-687-7481
Telefax: +63-2-687-7482

=================================================

Matthias Reichl
Begegnungszentrum für aktive Gewaltlosigkeit
Wolfgangerstr.26
A-4820 Bad Ischl
Tel. +43-6132-24590
e-mail: mareichl at ping.at
http://www.begegnungszentrum.at


---
     M. Reichl, Begegnungszentrum fuer aktive Gewaltlosigkeit
           Center for Encounter and active Non-Violence
Wolfgangerstr.26, A-4820 Bad Ischl, Austria,  fon/fax: +43 6132 24590
                         http://www.begegnungszentrum.at




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